Your chairs should be full. Let's fill them.

We build the booking system, the pages and the ads that turn people who find your salon into booked, attended, paid appointments.

Get my free salon audit See the results

For independent hair, braiding and locs salons in the US and Canada.

A woman with long, mid-back braids in a denim jacket
After closingTuesday
  1. Open chairKnotless braidsDeposit paid
  2. Open chairStarter locsDeposit paid
  3. Open chairLoc retwistConfirmed
  4. Open chairBoho braidsDeposit paid

Bookings that come in while you sleep.

Where the money goes

Your salon is already losing bookings. Mostly while you sleep.

Not because your work isn't good. Because the people who want it can't reach you when they're ready to book.

Three empty salon chairs in front of a long mirror
About half

of all salon booking attempts happen after hours, when nobody is there to answer.

Source: Boulevard, 2026

$1,500 to $3,000

is what no-shows cost an average salon every month.

Source: Bookr Hub, 2026

Invisible after 8pm

Someone finds your work at 10pm, wants to book, and can't. By morning she's booked somewhere else.

DMs left on read

You're mid-braid for six hours. Messages pile up. The ones you answer tomorrow have already moved on.

No-shows eating your month

No deposit, no reminder, no reason to turn up. The chair sits empty and the day's money goes with it.

You don't need another website. You need the revenue you're already losing.

Websites and social pages are only the machinery. What we deliver is new clients in your chair, and we get paid more only when you get more of them.

A web designer

  • Hands you a nice-looking site and moves on
  • Gets paid for pages, whether you get clients or not
  • A booking link, if you ask for one
  • No plan for DMs, deposits or no-shows
  • Getting people to the site is your problem

Us

  • Builds the whole path from "I found you" to "I paid"
  • Earns more only when you get more new clients
  • Real online booking that takes deposits
  • Instant replies, confirmations and reminders, day and night
  • Runs the ads that bring people in

How it works

Five steps. The same ones every time.

  1. Analyse your salon

    We look at your salon and three local competitors: how people find you, how they book, and where they drop off.

  2. Build your booking website

    A mobile-first website with real online booking that takes deposits, so people can book at 11pm without waiting on you.

  3. Set up your pages

    Your Instagram and Facebook, set up and branded properly, so the people who find you trust what they see.

  4. Run the ads

    We build and run ads that put your work in front of people nearby who are looking for it.

  5. Handle every enquiry

    Every enquiry gets an answer, fast, and is walked all the way to a booked, attended, paid appointment.

See what happens at each step

What your clients see

This is what a salon looks like from the other side once we're done.

Booked and paid at 11pmNo back-and-forth. The deposit holds the chair.

Answered while you sleepEvery enquiry gets a reply in seconds, not tomorrow.

Fewer empty chairsClients confirm, get reminded, and show up.

Results

Six salons, two countries.

Two of them, in numbers.

Close-up portrait of a woman with long box braids
379

MyRootMyBeauty, Canada. The owner was about to close. Now she's hiring because she can't keep up.

Customers in the directory, as reported by the business.

A smiling woman with long braids wearing a patterned top
326

Villamor Hair Braiding, United States. She came to us frustrated at not getting clients.

Customers, as reported by the business.

Also built and grown

  • LLC Hairapy
  • Sahel Locs
  • Meraki Locs
  • Julie Hair Braiding

Read the full stories

Three ways to work with us

Every plan starts with a free audit, so you know exactly what you're buying before you pay anything.

Foundation

For the owner who needs to exist online properly before spending on ads.

$897one time

  • Your salon and three local competitors, analysed
  • A mobile-first website
  • Online booking that takes deposits
  • Instagram and Facebook set up and branded
Start with a free audit
Most chosen

Chair Filler

For the salon that's ready for a steady stream of new, paying clients.

$297a month + $25 per confirmed client

$1,497 setup. Your monthly bill never goes past $1,497.

  • Everything in Foundation
  • Ads built and run for you
  • Instant replies and qualifying questions, day and night
  • Confirmations your clients reply to, plus reminders
  • Monthly numbers straight from your booking system
  • The 20-request guarantee
Start with a free audit

Full House

For salons with two or more stylists who want every chair busy and every client coming back.

$597a month + $25 per confirmed client

$2,497 setup. Your monthly bill never goes past $2,497.

  • Everything in Chair Filler
  • Built for salons with two or more stylists
  • Automatic review requests
  • Rebooking reminders
  • Win-back messages to past clients
  • Content for your pages
Start with a free audit

See full pricing and how confirmed clients are counted

20 qualified booking requests within 60 days, or we keep working free until you have them.

This comes with Chair Filler. It's for salons we accept after the audit, with clear photos of their work and an active ad budget. That's why we audit first: we only promise what we can deliver.

Read the full guarantee terms

Questions salon owners ask first

Do I need a website already?

No. Most salons we work with don't have one that takes bookings. We build it for you, with real online booking and deposits. If you already have a site, the audit will tell you whether to keep it or replace it.

Who pays for the ads?

You do, straight to Meta (the company behind Facebook and Instagram). That money goes to the ads, not to us. We build and run the ads and make sure every dollar has somewhere good to land.

How much should I spend on ads?

Most salons we work with start from about $20 a day. The audit will show what makes sense for your area and your services, and we'll never push you past what you're comfortable with.

What if I don't get clients?

On Chair Filler you're covered by our guarantee: 20 qualified booking requests within 60 days, or we keep working free until you have them. And you only pay the $25 fee for clients who actually book, show up and pay.

All questions

Find out exactly where your salon is losing bookings.

The audit is free. You'll see how findable you are, how easy you are to book, and how you compare with three salons near you.

Get my free salon audit